Pay for what changes, not for every phone.
Every plan has every feature. Plans differ in how much you send, how many brands you run, and the help you get. Start free, with no card and no trial that runs out.
Free
Try everything before you go live.
£0a month
Request access- 1,000 operations a month
- Every feature, on test passes
- Installs and updates on real phones
- 1 workspace
Starter
One business, live with customers.
Soonpriced at launch
Request access- 100,000 operations a month
- Your own Apple and Google identity
- Install pages on your own domain
- Your branding on install pages
- Email support
Growth
Several brandsBrands, departments, clients or projects.
Soonpriced at launch
Request access- 1,000,000 operations a month, and it never stops
- 10 Apple and Google identities
- 10 workspaces, with limits for each
- Shared credentials and templates
- Your name only on install pages
- Priority support
Enterprise
High volume, with a team behind you.
Custom
Priced to your volume
Talk to us- 10,000,000 operations a month or more
- Unlimited identities and workspaces
- Help setting up Apple and Google
- An agreed level of service
- A named contact
Prices are for one organization: all its workspaces share the plan.
What counts as an operation
An operation is a pass made or changed. One pass covers Apple Wallet and Google Wallet, and adding it to more phones costs nothing more.
Sending the same content twice is free, so your system can update on every change without checking first.
One plan for every brand you run
On Growth, each brand, department, client or project gets its own workspace. They share your plan's operations, and you can give each one a monthly limit so one busy month can't use up the rest.
We email you at 80% and 100%, for the whole organization and for each workspace with a limit.
Northfield Group · GrowthThis month
600,000 of 1,000,000 operations
Acme CoffeeBrand310,000 of 400,000
MembersDepartment50,000 of 100,000
Riverside FCClient210,000 of 300,000
Summer festivalProject30,000 · no limit
Compare plans
| Feature | Free | Starter | Growth | Enterprise |
|---|---|---|---|---|
| Volume | ||||
| Operations a month | 1,000 | 100,000 | 1,000,000 | 10,000,000 or more |
| At the allowance | Stops until the 1st | Stops until the 1st | Carries on; extra is billed | Carries on |
| Rows in one spreadsheet import | 100 | 1,000 | 1,000 | 1,000 |
| Passes | ||||
| Apple Wallet and Google Wallet | ||||
| Images, colours, locations and buttons | ||||
| Live updates, messages and broadcasts | ||||
| Editor, templates and pass manager | ||||
| API and webhooks | ||||
| Passes your customers can use | Test passes, marked as such | |||
| Brands and teams | ||||
| Your own Apple and Google identities | None: ours, for testing | 1 | 10 | Unlimited |
| Workspaces | 1 | 1 | 10 | Unlimited |
| Team members | ||||
| Shared credentials and templates, limits per workspace | Not included | Not included | ||
| Install pages | ||||
| On your own web address | Not included | |||
| Your logo, colours and words | Not included | |||
| Without our name at the foot | Not included | Not included | ||
| Support | ||||
| Help | Docs | Priority email | A named contact | |
| Onboarding and an agreed level of service | Not included | Not included | Not included | |
Pricing questions
Why is there no free trial?
Because Free doesn't run out. Every feature works on it, for as long as you like. Setting up your Apple and Google accounts can take longer than a trial would last, so there's no clock.
What are test passes?
Until you add your own Apple and Google details, passes are signed with ours and marked as test passes on the pass itself. They install and update on real phones, but aren't for your customers.
What happens if I go over?
On Free and Starter, new passes and changes pause until the 1st; passes already on phones keep working. On Growth and Enterprise nothing stops: we bill the extra and talk to you about the right plan.
Where is my data kept?
In the EU, on every plan. Apple, Google and our email provider handle passes and emails to deliver them.
Running passes at scale?
Tens of millions of operations, every brand you have, help setting up Apple and Google, and an agreed level of service.